Greystripe makes ads that are bigger and better.... literally.
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Greystripe changes the advertising game. They make it more fun.
According to the Go Mobile textbook, an innovative technique that helps drive more customers to a business is Connect users with your brand.
Once they [customers] click your ad, they're taken to a screen that encourages them to upload a photo they have taken that shows them interacting with your product. Relating this concept to the case on the left, it is almost of the same sort. Even though Corona consumers are not uploading pictures of them drinking the Corona, customers are still interacting with the advertisement by shaking the screen.
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