Greystripe provides their clients with a smarter way to target audiences on any device.
- We live in a world where we are constantly on multiple devices. We switch between smartphones, tablets , laptops and desktops all in a matter of minutes. Greystripe taps into in that to give their clients the best and easy transitions possible between ads.
- Greystripe understands that brands who focus solely on a single device will miss a larger opportunity to connect with their audience across their digital.
- Greystripe strives to improve the effectiveness of their client's ads by reaching the same audience across multiple devices in a single campaign - increasing the likelihood of action.
According to US Digital Future in Focus 2013, Greystripe is doing exactly what they should:
With an overall increase in time spent with different screens, there are more monetization opportunities for media companies and optimization for marketers. Digital businesses still have a chance to effectively navigate this transition and maximize their opportunities while mitigating their costs. However, it requires a firm grasp of the multi-platofrm landscape and an understanding of how consumers usage patterns are shifting. WIthout an effective multi-platform strategy, many companies will be left behind.