What do I think of Greystripe initially?
I think Greystripe is an awesome mobile company. After doing much reasearch, Greystripe seems to be the "coolest" of the "cool". Greystripe brought something different to the table. They don't just provide ads, they provide ads that are engaging, not obnoxious, and professional. Who would have thought mobile advertisements could include built-in games? Not me, until Greystripe allowed me to believe them with their technology.
I also love how they use BluePin to gather their data. I have never heard of any other company using this technology. Like Greystripe, BluePin seems like it will be the next big thing when it comes to data gathering.
I also love how they use BluePin to gather their data. I have never heard of any other company using this technology. Like Greystripe, BluePin seems like it will be the next big thing when it comes to data gathering.
How can we connect this to the Mobile Comm class?
According to our textbook, Go Mobile: Location Based Marketing, Optimized Ad Campaigns, 2D Codes, and other Mobile Strategies to Grow Your Business, Greystripe would be considered a Mobile Ad Network which the book defines as:
A mobile ad network is an organization that places your ads across a variety of mobile websites. The result is that you don't have to hunt down each individual website to run your ad; the mobile ad network does that for you.
The textbook also has another definition that correlates well with Greystripe. Greystripe not only uses media in their mobile advertisements, but they use Rich Media. The book defines rich media as:
Rich media is digital advertising that moves, plays video, or is interactive in some way, shape, or form. Traditional display (banner) ads are static and lack interactivity. Rich media ads are more engaging and, such as, typically generate a higher click-through rate.
"What is a Click-through rate (CTR)?" One might ask. The book defines CTR as:
A way of measuring the success of a mobile marketing campaign. CTR is obtained by dividing the number of users who clicked on your campaign by the number of times your ad was delivered.