- BluePin is ValueClick Media & Greystripe's superior optimization, targeting and reporting engine.
- This new technology keeps Greystripe ahead of the competition by continuously managing thousands of proprietary browsing and transactional data points to keep customers current on the latest online advertising, industry, and customer trends.
- BluePin ensures online ads are served to the most relevant audience for increased brand lift and awareness.
Why BluePin data is important:Greystripe's BluePin database captures 200+ points of recent and actionable insights on more than 50 million anonymous cross-device user profiles across 390 million tracked devices. The BluePin database captures the following:
The BluePin Strategy: |
According to the 2013 Mobile Trends for Marketers, BluePin definitely makes the list:
Sophisticated analytics wrapped around big data will power smart apps.